The U. S. trailer for The Help was pitiful. Too much emphasis on making segregation “Fun” and having all the women behave as if they’re trapped in a bad 60s sit-com.
Much like the US book cover had that ambiguous yellow and purple cover with the three little birds:
at least the UK cover was more to the point:
Here’s a link to the trailer now showing in the UK. So why were Americans subjected to the less than appealing one? The U.S. version is below this one. Decide for yourself.
Here’s the one showing in US theaters: