The Help dropped to number 2 behind Contagion on Friday, Sept 9th. While The Help took in over 2 and a half million on Friday, Contagion took in a little over 8 million and looks to land in the top spot for the weekend.
The Help did have the second longest run in the #1 spot (25 days, behind the Sixth Sense which held the #1 spot for 35 days)
I get most of my intel on movie gross from boxofficemojo.com
. Here’s how the site explains how staying at number 1 is a combination of several factors:
“While all of these movies were extremely successful, streaks like this are more connected to the time of year and competition than the performance of the movie in question. For example, if it hadn’t been for strong opening days from Alvin and the Chipmunks: The Squeakquel
, Sherlock Holmes
and The Book of Eli
would have held on to the top spot for 49 straight days.
as of September 1st has grossed $102, 605. 854 per box office mojo. Truly Gross.
made $4,404,000 (estimated gross)
bringing its total gross to $86,701,000
But what’s interesting this weekend is Columbiana, a film starring Zoe Saldana, a Dominican American actress in the starring role.
If the actuals hold up to the estimate, her film is narrowly holding off Katie Holmes’ Don’t Be Afraid of The Dark, the remake of a 70s made for TV horror movie. DBATD is also writer and director Guillermo del Toro’s production.
Thursday per boxofficemojo.com
, bringing the total gross to $82,297, 305
Wednesday per boxofficemojo.com,
bringing the total gross to$79,656,936
Tuesday per boxofficemojo.com,
bringing the total gross to$77,020,294
estimates The Help
wins the weekend box-office (August 19th-21st) with a total take of $20,479,000
which brings their estimated gross to
$71, 801,000 actual gross for the weekend came in at $71, 340. 829 per box office mojo.
That brings the total haul for The Help to $57, 126,000 so far.
This weekend the film is coming up against the remake of Frightnight, a Conan the Barbarian reboot that’s in 3D, and the fourth installment of Spy Kids. All in all, it looks as if the top spot at the box office is up for grabs.
took in $3,564,041
on Wednesday, for a 7 day total of $47, 752.693
per box office mojo.com
It took in over $4,378,810 on Tuesday.
The Help reportedly made over $3,891,426 on Monday. Actual figures for The Help are in, and it looks like the movie will still remain in second place behind a bunch of CG apes. Weekend take for the film was $26,044.590
Shrieks and squeals from Skeeters pals
Which is more than the estimate listed previously.
Box office mojo is listing the budget for the film at 25 million, but have to find the article that stated it was actually $30 mil. In any event, the film made back what it cost.
But then, the movie’s not just after big bucks. Those behind the film want the validation only awards can offer, especially since the critical reaction is mixed and the studio now realizes they’ve lost out on the Tyler Perry bucks, which added to the “I just love Skeeter! And I feel so bad for what those poor black people” loyal readers of the novel would have made for a bigger profit.
Does the movie have legs? And will it have repeat viewers? Who knows, stay tuned
Weekend projections for The Help, as it takes the #2 spot behind Planet of the Apes (yes, this is ironic, but all I’ll say is I recall my parents talking of the “jokes” about blacks and apes).
$35,399,000 five day total
“The Help picked up an estimated $25.5 million on approximately 3,100 screens at 2,534 locations, exceeding the debuts of the major female-driven book adaptations of the last two Augusts, Julie & Julia ($20 million) and Eat Pray Love ($23.1 million). Help has shown even greater initial popularity, since it opened on Wednesday, unlike those two movies, and has tallied $35.4 million in five days.”
Friday’s estimate from boxofficemojo:
$7,626,000 which brings the three day total to over 17 million
The Help’s gross on Thursday was solid, if lower than Wednesday’s take
” Update: On Thursday, it was a photo finish between The Help and Rise of the Planet of the Apes for the top spot. Help made an estimated $4.333 million, while Apes drew $4.329 million.
Tallying $9.8 million in two days, Help‘s Wednesday-to-Thursday drop was 21 percent, holding better than past August female-driven Wednesday openers The Sisterhood of the Traveling Pants 2 (44 percent) and The Princess Diaries 2 (33 percent) at the same point, but worse than Freaky Friday (19 percent).”
Figures by Brandon Gray of Boxofficemojo:
WEDNESDAY, OPENING DAY
Solid opening on Wednesday, as reported by Box Office Mojo. The movie was reportedly budgeted at around 30 million (Saw that figure in an article, once I find it I’ll post it)
The Help’ Bags Solid $5.5M on Wednesday by Brandon Gray
On Wednesday, The Help debuted to an estimated $5.5 million on approximately 3,100 screens at 2,511 locations, claiming first place for the day over Rise of the Planet of the Apes‘ $4.9 million.
It’s not unprecedented for a female-driven drama to make a splash in August, especially one based on a popular book. Julie & Julia and Eat Pray Love saw opening weekends of $20.1 million and $23.1 million, respectively, though they had traditional Friday launches. The Help‘s marketing campaign has been in full swing for weeks, promoting the movie as a feel-good ensemble comedy-drama, but the book’s branding has been the star.
Read the full article here:
Stay tuned for more updates on the boxoffice take . . .